4 min read The aim of your website is obviously to get potential customers to engage with as much of it as possible, and ultimately, make a purchase. But as we well know, it isn’t as simple as someone landing on your website and instantly converting. 9 times out of 10, there’s a whole sequence of actions that take place before a customer makes a purchase. The best thing? You can see exactly what this sequence of events looks like by analysing and combining data from a couple of your tools so you can make better, more informed decisions about the content of your website.