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By StatusCake Team
short-reads
10 of the best podcasts you should be listening to right now
6 min read Struggling to find a podcast that you want to listen to? Or never tried to listen to a podcast on your daily walk? Here’s our top 10 podcasts that you definitely should be listening to whether you like entertainment news, sports, tech or business podcasts.
StatusCake Team
April 30, 2021
In The News
Project Bernanke – Google’s Secret Ace
3 min read You may have heard whispers of Google’s lawsuit regarding Project Bernanke but we’ve got the downlow on everything you need to know about exactly what Project Bernanke is and why the State of Texas is filing a lawsuit against them.
StatusCake Team
April 23, 2021
In The News
The Facebook data breach that affects over 533 million users explained
4 min read Heard about the latest Facebook data breach? Over 533 million users are affected with all of their personal data available on suspicious hacker platforms and forums for free. Find out exactly what happened and what Facebook are doing about it in this blog.
StatusCake Team
April 13, 2021
In The News
Why is Facebook Analytics being switched off?
3 min read If you’re a user of Facebook Analytics, you’re going to want to read this. You’ll need to save your data before it shuts down on 31st June. Want answers? We’ve got them. If you’re not a Facebook Analytics user, you might be interested to know what exactly Facebook are planning and when you’ll find out.
StatusCake Team
April 8, 2021
In The News
The new Google algorithm update and what you need to do before May
4 min read You may have heard the talk about a new Google algorithm update but do you know what you need to do to your website to make sure you’re not penalised? Don’t worry, we’ve got you. Find out everything you need to know about Google’s latest algorithm update and what you need to implement on your website before May 2021.
StatusCake Team
March 31, 2021
In The News
How being customer-centric could make you into a billion-dollar company like Amazon
6 min read You might not think being customer-centric is important – especially since customer’s can tell you the negative things about your product that you just don’t want to know. But Amazon’s new Build It platform takes customer-centric to a whole new level and it’s proven to make big money. Want to know how? Check out this blog and take note!
StatusCake Team
March 22, 2021
How To
Using Social Media for Affiliate Marketing
7 min read Today, social media uses a wide range of different social networking platforms to help its users with the creation and sharing of ideas, information, personal interests and hobbies by establishing virtual networks. Affiliates can drive sales with these!
StatusCake Team
October 7, 2020
short-reads
How to Reduce Bounce Rate
5 min read Learn what bounce rate is and how it is measured, what a good bounce rate looks like, and the actionable steps you can take to improve the bounce rate on your website.
StatusCake Team
September 3, 2020
short-reads
What Causes Website Downtime?
3 min read Website downtime no longer needs to be this big mystery that keeps you up at night. Here are the top causes for website downtime AND how to fix them.
StatusCake Team
August 22, 2020
short-reads
Over 40% of Online Advertisements are Too Large and Slow Down Websites
2 min read Large ads have been a major issue with online publishers who have been struggling with how to curtail what many call “fat ads.” The oversized ads have a major impact on the ability of website visitors to see them as they can’t view them if they don’t load properly.
StatusCake Team
August 20, 2020
Engineering
Google Always Checks Status Codes Before Crawling Your Site
< 1 min read Given the important of rendering content and indexing it in Google website owners should ensure that their website is giving a correct status code at all times.
StatusCake Team
August 15, 2020
Product & Updates
The Importance of an SSL Certificate
2 min read Website visitors want assurances that a website is secure before they decide to access it, and an SSL certificate issued by a certificate authority provides online businesses with the ability to assure visitors that the site is safe.
StatusCake Team
August 14, 2020
short-reads
The Most Expensive Website Downtime Periods in History
4 min read An extended period of website downtime is the stuff of nightmares for companies large and small. For a company such as Amazon, even one single minute of downtime can cost as much as $220,318.80 according to the latest calculations. For smaller companies, that figure will be minuscule in comparison, but it’s a number which can quickly snowball the longer your website is offline.
StatusCake Team
July 28, 2020
short-reads
.EU Domains in a Post-Brexit Britain
2 min read The .eu top level domain, TLD, is run within an EU framework and the right to register and own a .eu domain name is subject to eligibility criteria – in short, being an EU citizen, or being a company established in the EU. For British citizens and companies in post-Brexit they’ll no longer meet the criteria to register, or indeed continue to own their .eu domains.
StatusCake Team
July 26, 2020
How To
5 Ways to Optimise Your Site for Mobile
4 min read An optimised mobile site is crucial to any business hoping to maximise the value in its website traffic. So how can you optimise your website for mobile?
StatusCake Team
June 28, 2020
The Cost of Website Downtime
3 min read With Black Friday and Cyber Monday just behind us and the Christmas and January sales on the horizon, the cost of downtime is a question that should be of concern to all business owners and e-commerce managers. It should be a concern, but is website downtime always given the consideration it deserves in your business?
StatusCake Team
May 12, 2020
How to Reduce Website Downtime
3 min read You are probably well aware of the negative impact downtime can have on your website and your company as a whole. Any period of downtime can quickly result in lost sales and leads, a factor which multiplies depending on the average traffic your website usually receives. What’s worse is that those lost sales and leads
StatusCake Team
April 6, 2020
How to Deal with Unscheduled Website Downtime
3 min read If you’re a business owner or are responsible for the maintenance of a company’s web presence, you will know that website downtime can happen at the most inconvenient of times. Unplanned downtime is never welcome. Your website is the online face of your business, and any period in which it is inaccessible to your clients
StatusCake Team
April 2, 2020
Website Management Tips for Business Owners
4 min read Whatever the nature of your business, whether you are a freelancer or an online retailer, the quality of your website is key to the success of your organisation. A well-run website serves as the online storefront of your organisation, acting as the destination point for people who are searching for the services you provide or
StatusCake Team
January 17, 2020
How To Start Affiliate Marketing In 2020?
6 min read What is Affiliate Marketing? Affiliate marketing is a type of performance marketing whereby an advertiser or merchant offers the opportunity for its products or services to be marketed and sold by others in exchange for a commission payment. The affiliate gets paid a commission by recommending the product or service in its affiliate website and
StatusCake Team
January 17, 2020
Partnership Promotion Strategy for More SaaS Affiliate Commissions in 2020
6 min read Affiliate marketing is a very lucrative marketing channel for freelancers, bloggers and social media marketers to make money online with very small risk and with high monetary rewards. Digital marketers can create a viable business online without having to make big cash investments or having to borrow working capital to start a business on the
StatusCake Team
December 11, 2019
How to Choose a Web Hosting Provider
4 min read Are you starting up a new business website, or just looking to change hosting to a new provider? Identifying the right web host for your website can be a real headache for businesses. There are so many providers out there, all offering a variety of features that all appear quite similar, making it difficult to
StatusCake Team
December 5, 2019
How to Reduce Time to First Byte
4 min read When it comes to website and search engine optimisation one of the first topics that comes up is page speed. In the case of SEO, for example, we know that Google looks at page speed when determining the ranking of pages in its search engine. There are many means of measuring page speed, but little
StatusCake Team
November 20, 2019
Black Friday 2019: How Website Uptime Impacts your Bottom Line
4 min read Black Friday has quickly become the biggest retail event of the year in the UK, and sales and marketing staff are busy preparing themselves for what can be a make or break week for businesses. What started as an American shopping tradition following Thanksgiving has spread in recent years to become a worldwide phenomenon, with
StatusCake Team
November 20, 2019