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By StatusCake Team
Five Reasons to Redesign Your Website
2 min read There are many reasons why you may need to redesign your website. Customer expectations change, new website styles become popular, and businesses evolve and grow. It’s naïve to think that you would never have to give your website a new look or an update. The internet has experienced a lot of changes over the past
StatusCake Team
August 14, 2017
Five Tips to Make Your Mobile Site SEO Friendly
2 min read The trend for people to prefer using mobile devices rather than traditional desktop computers continues to increase, with important considerations for online retailers. According to web form publisher Formstack, conversion rates for smartphone visitors have been rapidly increasing compared to desktop conversion rates. To take advantage of this trend and remain competitive, you need to
StatusCake Team
July 19, 2017
How to Speed up Your e-Commerce Website
2 min read These days, advances in technology occur at a rapidly increasing rate. One of the most obvious changes has been the increasing speed of the internet, which mirrors the increase in the number of internet users around the world. If you’re an online retailer, making sure that your website loads quickly is not always easy. Many
StatusCake Team
July 17, 2017
Life
Largest Newspapers Worldwide Hurt by Slow Loading Time on Mobile Devices
2 min read You would think that the largest news sites would perform exceptionally well on mobile devices, but this is not true in most cases. According to a study conducted by mobile industry intelligence firm DeviceAtlas, the average time that it takes a major newspaper site to load is about 10.5 seconds, with the worst-performing sites taking
StatusCake Team
July 10, 2017
Making Sure Your Website Is Always Updated
2 min read Congratulations. You’ve designed your website, and it’s now live, giving you a very powerful marketing mechanism to promote your business. However, your website will only be useful if you keep the content current. Keeping your website up to date is called website maintenance, and it’s vital to provide both your customers and search engines with
StatusCake Team
July 7, 2017
In The News
Avoiding a Website Crash – Virgin Money Giving Runs into Trouble
2 min read Customers will abandon a site that is slow to load and take their business elsewhere, and search engines will downgrade the ranking of sites that have a track record of frequent crashes or slow loading time.
StatusCake Team
July 5, 2017
Why Visitors to e-Commerce Websites Don’t Make Purchases
2 min read There is a good reason why brick-and-mortar retailers spend a lot of time and effort on their counter displays and store windows. Their goal is to provide their customers with as much visual content as possible to entice them to buy their merchandise. The same principle holds true for online retailers. A recent study by
StatusCake Team
June 29, 2017
short-reads
Websites of 40% of UK e-Commerce Firms Experience Downtime During Seasonal Traffic Peaks
2 min read The survey also found that 48% of the respondents thought that their companies were not completely prepared for increased website traffic during peak selling seasons, while 56% noted that their website experienced slower loading speeds during seasonal peaks in 2016 and 2017.
StatusCake Team
June 27, 2017
How To
Three Ways to Improve Conversion Rate
2 min read You’ve spent a lot of time and effort to attract visitors to your website. Your website is engaging, and it’s easy for your potential customers to navigate it. You’ve made sure that it’s mobile friendly, and you have judiciously used keywords and other SEO techniques to improve your search ranking. Now, all you have to
StatusCake Team
June 22, 2017
short-reads
Online Ads Are Slowing Web Page Loading Speed
2 min read Advertisers are constantly looking for ways to reach potential customers. As technology changed, so did the focus of advertising. Advertising burgeoned with the advent of radio and grew even more as television reached more and more homes. With the advent of the internet, advertising now appears to be a constant presence. Many organisations welcomed the
StatusCake Team
June 20, 2017
How To
5 Ways to Improve Online Sales
2 min read Today, consumers can find almost any item online and can compare quality and prices quickly and easily. With there being so much competition online, it can be difficult to get your products and services noticed, but there are several steps you can take to increase sales.
StatusCake Team
June 16, 2017
short-reads
Revising Your Website For Better User Experience
2 min read There are so many demands on your time that you may not have put revamping your website on your to-do list, but you risk losing potential and current customers if you don’t.
StatusCake Team
June 14, 2017
In The News
Slow Loading Time & Lack of Guest Checkout Costs UK Retailers Billions
2 min read study found that the average loading time across all 50 retailers was about seven seconds, which is twice the recommended minimum time.
StatusCake Team
June 12, 2017
How To
Four Steps to Make Your WordPress Business Website Load Faster
2 min read WordPress has become a favourite of business owners due to the many themes and plug-ins available that simplify managing a website.
StatusCake Team
June 9, 2017
short-reads
Getting Ready for Black Friday – Month-by-Month Preparation
2 min read Black Friday will be here before you know it, ushering in four of the busiest days for online retailers. Most consumers view the period from Black Friday to Cyber Monday as an ideal opportunity to score some bargains, both in brick-and-mortar stores and online. Online shopping during this four-day shopping window has become especially popular,
StatusCake Team
June 7, 2017
How To
Five Tips to Make Your Small Business Website More Effective
2 min read When you run a small business, your website serves the same function as a calling card – it provides essential information about your business. It also could be the first point of contact for potential new customers, so it is important you keep your site up to date and that it gives new visitors a
StatusCake Team
June 5, 2017
Engineering
Lessons Learned From Amazon’s S3 Outage
2 min read Over 150,000 businesses rely on Amazon’s Simple Storage Service (S3) for backend cloud-based services for their websites. In March of this year, many of those businesses found out how dependent they were on the cloud when Amazon S3 experienced an outage for almost four hours. Many websites slowed to a crawl and some were unable
StatusCake Team
June 1, 2017
Product & Updates
Negative Impact of Website Downtime
2 min read There are many reasons why websites go down. Your server may become overloaded, or you could have an equipment malfunction. You might experience data center problems, or you might have forgotten to renew your domain name registration. Sometimes your site goes down because of issues connected to scheduled maintenance, or you could be the victim
StatusCake Team
May 30, 2017
Product & Updates
How Page Loading Speed Affects SEO
2 min read With regard to effective SEO, page loading speed is crucial. If your website does not load quickly, visitors to your site are likely to leave rather than wait for it to load, and search engines will penalize your site’s rank if it performs poorly.
StatusCake Team
May 26, 2017
Product & Updates
Big Improvements to the Domain Monitoring Feature
2 min read We have also begun to pull through much more information regarding each Domain, you’ll now be able to see the full details concerning technical, administrative, and owner contacts from the WHOis on the details page for each domain.
StatusCake Team
May 25, 2017
Product & Updates
Website Virus & Malware Scanning
< 1 min read We’re pleased to announce the release of StatusCake.com’s new virus and malware checking feature. Safe Site will scan your website at regular intervals, automatically following every link in your site, and scanning every file it finds for viruses, Trojans, malware, and other malicious threats. Our systems are also updated every hour to include the latest known
StatusCake Team
March 23, 2017
How To
Five Ways to Make Your Landing Page More Engaging
2 min read When visitors access your website the first thing they see is your landing page.
StatusCake Team
March 13, 2017
short-reads
E-commerce trends you can use in 2017
2 min read These reports have identified some major e-commerce trends that developed last year, and it’s worth taking the time to review them and see how you can use the information you glean to improve your operations this year.
StatusCake Team
March 9, 2017
short-reads
Factors That Lead to e-Commerce Success
2 min read You also need to know how those customers typically search for products they wish to purchase.
StatusCake Team
March 6, 2017