Want to know how much website downtime costs, and the impact it can have on your business?
Find out everything you need to know in our new uptime monitoring whitepaper 2021
By StatusCake Team
short-reads
Focus on Post-Purchase Experience to Improve Customer Satisfaction
2 min read According to a recent study by consumer marketing firm Narvar, how your customers perceive their post-purchase experience can make the difference between a one-time customer and a loyal one that keeps returning to your site to make a purchase.
StatusCake Team
March 3, 2017
short-reads
Real-Time Pricing for Small e-Commerce Retailers
2 min read Most e-commerce sites do not change their prices very often. Larger companies like Amazon continually change their prices in real time to keep a competitive edge and try to increase sales and profits. Until recently, the high cost of implementing real-time pricing made it prohibitive for smaller retailers from using real-time pricing, but this is
StatusCake Team
March 1, 2017
How To
How to Keep Your Online Customers Happy
2 min read The rule states that if a site doesn’t load within eight seconds, most visitors will leave and go elsewhere. After this most visitors will leave and go elsewhere.
StatusCake Team
February 27, 2017
How To
Three Ways to Help Stop Customer Churn
2 min read . If your business is subscription based, you know when customers leave because they have cancelled their subscription. With a traditional retail business the answer is not always clear-cut.
StatusCake Team
February 24, 2017
short-reads
Five Considerations to Make Before you Advertise
2 min read The whole point of advertising is to communicate with your customers and motivate them to make a purchase. To do that effectively, you need to know a lot about them.
StatusCake Team
February 17, 2017
short-reads
Focusing on Your Customers is the Secret to SaaS Success
2 min read Cancel describes these firms as thinking of their customers more like names in a database than as real people with varying needs.
StatusCake Team
February 15, 2017
Product & Updates
New Feature : Dashboards
< 1 min read Multiple Dashboards can now be created in-app, and with these it’s possible to display card type entries for Uptime tests, SSL tests, Page Speed tests, Domain checks and Server Monitors.
StatusCake Team
February 15, 2017
short-reads
Five SEO Mistakes That Hurt e-Commerce Companies
2 min read Research firm Statistica estimates there were about 2.43 billion people using social media at the end of 2016 and Facebook alone has some 1.59 billion users. If you’re not linking your website to social media accounts and using social media for marketing, you are ignoring a significant way to reach potential customers as well as interact with your existing customer base.
StatusCake Team
February 13, 2017
How To
How to Boost Your e-Commerce Site’s Performance
2 min read With numbers like those, it’s certainly worth spending some time evaluating and tweaking your site. There are many e-commerce sites, both big and small, that stand out from the crowd, and here are some ideas you can use to help you join them.
StatusCake Team
February 10, 2017
How To
Boosting eCommerce Sales of Hard-to-Sell Items
2 min read Your competitors may be selling the item at a lower price, or customers might view a product with a low price as a product with low quality and avoid buying it. Adjusting your prices might be the solution in these cases.
StatusCake Team
February 8, 2017
How To
How to Deal With a Bad Online Review
2 min read If you have an online business, eventually, it’s bound to happen – you get a bad online review. Sure, a bad online review can ruin your day, but it’s not the end of the world, or more specifically, it’s not the end of your business. If you treat a bad review as an opportunity to
StatusCake Team
February 6, 2017
short-reads
Appropriate SaaS Metrics for Different Company Stages
2 min read Depending on where you are on your company’s growth path, there are different things you need to measure to get a handle on your company’s health. That is why it is so important to focus on a specific metric at each stage to ensure you are heading in the right direction.
StatusCake Team
February 3, 2017
In The News
Google Announces Implementation of Penalties for Intrusive Mobile Pop-Ups
2 min read Pop-ups on pages can be intrusive and provide a poorer UX than those pages where a visitor can immediately access the content, especially on mobile devices with small screens. The majority of searches now take place on mobile devices, and Google is reacting to that new reality.
StatusCake Team
February 1, 2017
short-reads
Five Bad Mental Habits to Overcome in 2017
2 min read When something goes wrong, it’s very easy to blame someone else for it. When you do that, you’re not taking responsibility for your actions. No matter what the circumstances, you always have choices, but if you blame others, all you’re doing is accepting things the way they are. Empower yourself and take control if you want to overcome the challenges facing you.
StatusCake Team
January 30, 2017
How To
How to Improve your Site Search Engine for Increased Sales
2 min read When customers shop at a high street store, they can turn to a sales assistant to answer any questions they have about where to find a product. Such retailers know they lose sales if customers can’t find what they need and that they are likely to turn to the store’s competitors to make their purchase
StatusCake Team
January 27, 2017
short-reads
Benefits of Monitoring your Add-to-Cart Rates
2 min read Monitoring your add-to-cart rates can help you identify problems with your sales process and improve your conversion rate, and a higher conversion rate means increased revenue and profit.
StatusCake Team
January 24, 2017
How To
How to Increase Your Email Click-Through Rate
2 min read Email marketing can be very effective in generating sales. Even though click-through rates on smartphones are declining, about one-third of online sales take place on mobile devices, so it’s worth your time to try to increase your click-through rate. Here are a few suggestions that could help.
StatusCake Team
January 22, 2017
short-reads
Four Things You Should Do Every Day
2 min read You seem to be more in survival mode and spending too much time on activities that are not meaningful and not contributing to accomplishing meaningful goals.
StatusCake Team
January 20, 2017
short-reads
Small Business Marketing Strategies
2 min read Email marketing has gotten a lot of negative press over the past few years, but that may be unwarranted. According to a recent study by eMarketer, 60% of consumers prefer receiving email marketing communications to other methods from companies with whom they do business.
StatusCake Team
January 18, 2017
short-reads
Planning for Revenue After the Holidays
2 min read For many online retailers, the Christmas shopping season is the busiest time of the year for traffic and sales. Now that the peak season is past, you are probably thinking about what you want to do during the traditionally slower months at the beginning of the New Year. Having a plan is crucial if you
StatusCake Team
January 16, 2017
short-reads
Four Main Reasons Why e-commerce Sites Fail
2 min read Order and confirmations are essential, but you also want to market to your customers after a sale by sending an email with suggestions for other purchases based on what they’ve already bought. However, don’t overdo it – sending two emails a day is a sure way to get a customer to unsubscribe from your email list.
StatusCake Team
January 13, 2017
How To
How to Protect Your Website from Hackers
2 min read If you run an e-commerce site, you run the risk of hackers trying to steal your customer’s personal data to commit identity theft. You may think you’re not at risk because your site does not contain any sensitive data, but that is not a good assumption.
StatusCake Team
January 11, 2017
How To
Three Tips to Increase Organic Traffic
2 min read Generating organic traffic takes time and a lot of hard work. Here are a few suggestions to help you with your efforts.
StatusCake Team
January 9, 2017
In The News
Website Crashes Still a Major Issue in 2016
2 min read Distributed denial of service (DDoS) attacks, such as the hugely disruptive one on Dyn, were on the rise, but many of these crashes were preventable. As in past years, the main culprit was inadequate preparation for an increase in traffic that was entirely predictable.
StatusCake Team
January 6, 2017