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By StatusCake Team
How To
How to become a better leader
2 min read Encouraging your staff to come up with new ideas can help deepen their commitment to the company, since they can see tangible evidence that they are helping make the company successful. This approach also increases their ability to solve problems and be more productive.
StatusCake Team
January 4, 2017
Blog
Advice for New e-Commerce Businesses
2 min read Starting an e-commerce business is hard work. First, you need to figure out what you want to sell. Then, you must pick a company name, obtain a domain name for your website, choose a hosting company, design your website, find sources for the products you want to sell, and open payment processing accounts.
StatusCake Team
December 28, 2016
short-reads
Four Viral Marketing Tips
2 min read The point of viral marketing is to create content that viewers will enjoy and want to share with friends, family and colleagues, so don’t just create a traditional advertisement
StatusCake Team
December 21, 2016
short-reads
Pricing Strategies for SaaS Companies
2 min read For an established company, an annual billing strategy has several benefits. Perhaps the most important one is improved cash flow. With annual billing, you get 12 months of revenue upfront and immediately cover your customer acquisition costs. You’ve also reduced your churn rate and improved customer retention time to at least one year.
StatusCake Team
December 19, 2016
short-reads
Six e-Commerce Resolutions for the New Year
2 min read With the new year fast approaching, here’s the top e-commerce resolutions you should be making to drive your business profits this year.
StatusCake Team
December 14, 2016
short-reads
Knowing your Online Customers’ Behaviour Can Help You Improve UX
2 min read Learn why it’s important to your business to collect, use, and analyze your customer behavior online so you can make better decisions.
StatusCake Team
December 12, 2016
Engineering
Google to Implement Mobile-First Indexing
2 min read Google will implement mobile-first indexing incrementally over the coming months, so you have enough time to get your site ready. Upgrade your site using a responsive design that automatically adjusts to display properly on both desktops and mobile devices. Test your new site thoroughly before launching, and verify that Google’s search bot can index your mobile site.
StatusCake Team
December 7, 2016
short-reads
Holiday Shipping tips For e-commerce Success
2 min read Encourage these customers by offering them a shipping deal on their next purchase, such as free shipping or expedited shipping. This way, you are both rewarding them for their purchases and trying to solidify a long-term relationship.
StatusCake Team
December 5, 2016
Product & Updates
Is the Freemium Business Model Right For You?
2 min read If your product has these three characteristics, you then need to evaluate the following aspects of your business to determine if you should use a freemium business model.
StatusCake Team
November 30, 2016
How To
How to Improve Online Customer Satisfaction
2 min read For your e-commerce business to succeed, you obviously need satisfied customers. E-commerce is becoming increasingly competitive and your customers will quickly find an alternative if they become unhappy with your service. Here are a few tips to help you keep your customers happy, engaged and purchasing your goods or services.
StatusCake Team
November 28, 2016
How To
How to Optimise Website Performance
2 min read Optimizing your website means systematically improving your website’s performance to make sure it is tailored to meet your business goals, whether you are trying to increase sales, get more leads or get more readers. All visitors to your website are trying to accomplish something and optimizing your website makes it easier for them to do
StatusCake Team
November 23, 2016
How To
How a Poorly Performing Website Affects Your Business
2 min read Your company may not be as big as Amazon, but you will lose sales if your site is down for any length of time. Your customers may buy from a competitor during the outage and you may not get that customer to come back.
StatusCake Team
November 21, 2016
In The News
Canada’s immigration website crashes due to traffic surge
2 min read Google’s Webmaster Central Blog suggests several best practices you can implement to prepare your site for a traffic surge. Consider preparing a lightweight version of your site that you can switch to if you begin to experience a spike in traffic. Hosting forms on a third-party server can help your server cope with increased traffic loads.
StatusCake Team
November 16, 2016
Product & Updates
What Causes Website Downtime?
2 min read You’ve spent a lot of time designing your website; you have engaging content that converts visitors into customers and your client base continues to grow. However, there is an issue that should concern you – website downtime. Regardless of whether you’re an international conglomerate or a small business, at some point your website will go
StatusCake Team
November 14, 2016
short-reads
5 Key Website Metrics for Business Success
2 min read Track these five key website metrics to ensure the success of your business This idiom has been around for ages, however, “the devil is in the detail’ is still relevant today when it comes to running a business, especially if your business relies on the internet for a major portion of its revenue. Sometimes the
StatusCake Team
November 9, 2016
short-reads
Prepare your e-Commerce Website for the Holiday Season
2 min read Black Friday and Cyber Monday are still a few weeks away, but many online retailers are already advertising deals to entice customers. The holiday shopping season is already here, so if you have an e-commerce website, you’ve already taken measures to ensure your site is ready for the onslaught. Right? Well, if you haven’t, don’t
StatusCake Team
November 7, 2016
short-reads
Four Easy Ways to Improve Your Website’s UX
2 min read You will have favourite websites that you return to repeatedly. They have earned loyalty by efficiently providing high-quality goods and services that meet your needs. Your website should do the same – providing a consistent and relevant user experience (UX) to your visitors and customers is vital. Here are a few suggestions to help you
StatusCake Team
November 2, 2016
Engineering
Lesson Learned From Major Website Outages
2 min read Monitor your website traffic. If it’s steadily growing, be sure you have the capacity to handle future growth. Traffic growth can be unpredictable. A favorable review of your company and its services could cause a spike in traffic, and your site could go down if you’re not equipped to handle it.
StatusCake Team
October 31, 2016
Product & Updates
Valentine’s Day – The Tech Overview
2 min read Love is destructive. Don’t worry we’re not all philosophical, it truly is causing a devastating impact on retailers around the world this Valentine’s Day 2016. So what does the surge in Valentine’s day traffic do for uptime & performance? Let’s have dive in to the statistics!
StatusCake Team
February 14, 2016
Product & Updates
New Feature: Page Speed Monitoring
2 min read We listened to feedback on improvements you’ve asked for. Read about our new Page Speed Monitoring feature here.
StatusCake Team
February 1, 2016
Product & Updates
Improved Public Reporting Pages
< 1 min read Read about how we’ve improved our public reporting pages including new features & improving the design & usability of this feature.
StatusCake Team
January 22, 2016