4 min read Women in tech is still a huge vocal point and I want to get to the bottom of why women still aren’t getting into the tech industry. Find out what I discovered inside this blog.

5 min read Learn what bounce rate is and how it is measured, what a good bounce rate looks like, and the actionable steps you can take to improve the bounce rate on your website.

3 min read Website downtime no longer needs to be this big mystery that keeps you up at night. Here are the top causes for website downtime AND how to fix them.

4 min read An extended period of website downtime is the stuff of nightmares for companies large and small. For a company such as Amazon, even one single minute of downtime can cost as much as $220,318.80 according to the latest calculations. For smaller companies, that figure will be minuscule in comparison, but it’s a number which can quickly snowball the longer your website is offline.

2 min read The .eu top level domain, TLD, is run within an EU framework and the right to register and own a .eu domain name is subject to eligibility criteria – in short, being an EU citizen, or being a company established in the EU.  For British citizens and companies in post-Brexit they’ll no longer meet the criteria to register, or indeed continue to own their .eu domains.

4 min read Whatever the nature of your business, whether you are a freelancer or an online retailer, the quality of your website is key to the success of your organisation. A well-run website serves as the online storefront of your organisation, acting as the destination point for people who are searching for the services you provide or

5 min read What is Affiliate Marketing? Affiliate marketing is an important online customer acquisition channel that enables online retailers and merchants to do business with digital marketers and online marketing agencies over the internet. Affiliate marketing allows online merchants to successfully run affiliate marketing campaigns by tracking affiliates performance in terms of impressions, clicks, numbers of sales,

6 min read The year on year growth in online shopping presents an opportunity to website affiliates to earn high commissions and in particular for marketers in the SaaS affiliate space. Affiliates can make the most for the demand from online stores for increased server capacity, uptime, and website performance monitoring to cope with the demand for online security.

6 min read What is Black Friday? The name originated in the US and it was given to the shopping day after Thanksgiving Day, which is the fourth Thursday in November with many Americans on holiday the following day.  As most people are off work on the Friday following Thanksgiving, shops started cutting prices to entice customers just

4 min read Here’s why affiliates should be driving SaaS affiliate marketing this year to maximise their revenue stream with very low effort.

< 1 min read Find here a list of our preferred suppliers of recruitment agencies for future open roles at StatusCake and how it works with us!

4 min read establishing performance benchmarks, we referred to the StatusCake Uptime and Downtime Cheat Sheet, which converts uptime percentages into monthly and yearly downtime in days, hours, and minutes.

2 min read As the use of mobile devices steadily increases, it’s becoming more important for you to design a website that automatically responds and adjusts to mobile devices. The best approach to achieve this is to utilise a responsive website design. A responsive website is not the same as a mobile-friendly website. A mobile-friendly website is a

2 min read There are many reasons why you may need to redesign your website. Customer expectations change, new website styles become popular, and businesses evolve and grow. It’s naïve to think that you would never have to give your website a new look or an update. The internet has experienced a lot of changes over the past

2 min read Congratulations. You’ve designed your website, and it’s now live, giving you a very powerful marketing mechanism to promote your business. However, your website will only be useful if you keep the content current. Keeping your website up to date is called website maintenance, and it’s vital to provide both your customers and search engines with