Monitoring
Status Pages
Pricing
Effective search engine optimisation (SEO) is crucial if you want to attract online traffic. According to content marketing firm BrightEdge, organic traffic accounts for about 51% of monthly visitors to e-commerce sites and far exceeds traffic from non-organic sources, including social media (5%) and paid searches (10%). You’re not realistic if you think your business will grow and prosper without a focused effort on SEO.
Unfortunately, many online retailers use SEO methods that hurt rather than help them. Here are some of the problem areas to avoid.
A survey of 226 marketing professionals conducted by data analysis firm MarketingCharts revealed that creating relevant content was both the most effective (57%) and most challenging (48%) SEO task they faced. One of the main tasks you face is to create content that is relevant and engages your customers. For example, if your firm provides services to businesses, your copy should contain content that provides useful information about topics that will help those businesses be successful. Unless you’re in the dog grooming business, an article about popular breeds of dogs will not help you attract the type of traffic you want and need.
In addition, you need to keep your content fresh. Rehashing the same material will not only bore visitors to your site, but it will also damage your ranking in search engine query results. Content generation is not easy, but it can help your business succeed if your content is fresh and relevant.
Trying to game the system by stuffing your content with keywords will have two negative effects. Your content will sound stilted and won’t engage readers very well, and search engine algorithms will notice this practice and severely penalise you. Keywords are effective when you use them naturally and sparingly. One keyword per 100 to 250 words of content is reasonable.
Use some variation and synonyms for your keywords, and use some long-tail keywords that fit seamlessly into your content. Search engines are putting more emphasis on variation and synonyms, and long-tail keywords tailored to your business will have less competition than shorter generic ones, helping you to attract more traffic.
Research firm Statistica estimates there were about 2.43 billion people using social media at the end of 2016 and Facebook alone has some 1.59 billion users. If you’re not linking your website to social media accounts and using social media for marketing, you are ignoring a significant way to reach potential customers as well as interact with your existing customer base. Social media also provides a way for people to share your content and create backlinks to it, which will also improve your search engine ranking.
Search engine algorithms are now evaluating page layouts and are penalizing companies that have most of their significant content below the fold since visitors need to scroll down to view it. Having a good balance of high-quality images and text above the fold on each page of your site is an effective SEO technique.
Slow page loading can frustrate customers and negate other SEO strategies. About 24% of the respondents to the MarketCharts survey said that fast page loading was their most effective SEO tactic, so consider using a website monitoring service to let you know if your page loading speed degrades.
Share this
4 min read On 13th August 2026, a storm knocked out cooling at RadiusDC’s Phoenix data centre, which hosted essential Namecheap operations. To protect hardware from thermal damage, Namecheap took services offline while temporary chillers were brought in. The incident and recovery ran for roughly 30 hours, with Namecheap’s own site unreachable for about 11 hours 42 minutes
3 min read On Wednesday 19 August, Monzo had an outage. DownDetector logged more than 3,000 reports by midday. Monzo’s own statement was direct about what it did next: it activated Monzo Stand-in, its fully independent backup bank, while it investigated an issue affecting customers. By the end of the day, Monzo said the issue was resolved and
3 min read GitHub’s incident on 17 August 2026 ran from 13:28 to 21:15 UTC, seven hours and forty-seven minutes. At peak, web and API traffic saw error rates of around 20%, while archive and raw-content downloads reached roughly 50%. SAML and OIDC authentication, SCIM and Team Sync were affected alongside Git operations, Actions, Pages, Issues, Pull Requests
3 min read Adding a new website, launching a customer portal, or handing a service to a new team should be straightforward. Setting up monitoring is part of that job, but it is easy for a manual step to be missed when information is spread across several systems. StatusCake now integrates with viaSocket, giving teams a way to connect
7 min read A website may be standing and still be in trouble. It may answer a request, return a cheerful 200 OK, and yet load slowly enough that visitors begin to lose patience. Its certificate may be nearing expiry. Its domain records may have changed. A server may be filling its disk in the background, patient and
6 min read StatusCake tells you that something might be broken. Hermes can check whether it really looks broken, decide who should hear about it, send the email, and keep the record for tomorrow morning’s summary.
Find out everything you need to know in our new uptime monitoring whitepaper 2021
